It isn't a new trend. The post You Can Thank Black Beauty Icons From The ’90s For The Clean Girl Aesthetic first appeared on Her Campus.

When exploring the pieces that characterised minimalism and the value of this attitude to fashion, there is no-one more renowned for this pared-back elegance than Carolyn Bessette-Kennedy. 25 years on ...

Victoria Beckham has been a style icon for over three decades, evolving from a 90s pop sensation to a globally recognised ...

but in the pre-Goop ‘90s, Gwyny was one-half of Hollywood’s hottest couple and an unofficial style icon in an era that is teeming with generation-defining style icons. I’ve said before that ...