PMAR highlights key trends and transformative shifts expected to shape the market in the coming year. PMAR was launched by ...

The 9th edition of the dentsu-e4m Digital Advertising Report 2025 is out! The comprehensive report was jointly unveiled in ...

Mobile movies? Universal Pictures is only one of the many film studios using mobile to interact with movie fans. One of the primary goals of using mobile advertising in the entertainment industry ...

Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Information Economics and Policy 19, nos. 3-4 (October 2007): 319–343.