Why Aflac’s CEO chose the duck (even though it made him very nervous)
The man behind one of the most famous mascots in advertising history, the Aflac duck, Amos was "a nervous wreck" when the ...
Time1 年
A Companion for Kids With Cancer
This animatronic duck, which insurance giant Aflac distributes free to pediatric patients, aims to restore it. Among its many features: a companion IV set that allows kids to “treat” the duck ...
Warc1 年
Giving the Aflac Duck a voice on social media
Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...
ScreenRant on MSN8 个月
Gilbert Gottfried: Why The Aflac Duck Voice Actor Was Fired As The Mascot
Gilbert Gottfried's offensive tweets about the 2011 Japan tragedy cost him the Aflac Duck role, leading to his termination by ...
Warc2 年
Giving the Aflac Duck a voice on social media
Most brand custodians have a playbook to guide their social-media strategies, but only Aflac relies on a "Duck dossier" to ensure its output takes flight across sites like Facebook and Twitter. The ...
Wall Street Journal6 年
AFLAC Duck Joins Turkey Day Parade
The AFLAC spokesduck takes to the skies in the Thanksgiving Day parade as a 35-foot tall "balloonicle" - part self-powered hybrid-vehicle, part balloon. Laura Kane, chief communications officer ...
Yahoo Finance29 天
Aflac Teams Up with SCAD Students to Create New TV Spot Through Innovative Agency Internship
The SCAD interns not only developed the concept for the Duck Dunk commercial but also worked closely with Aflac's Chief Marketing ... The available positions include Art Direction, Copywriting ...
Marketing Dive8 年
Aflac and Macy's promote holiday campaign with social media and messaging app
The partnership, which the two companies formed to sell plush dolls modeled after the Aflac Duck, will be promoted through social media and a new app called Duckchat. The app provides branded emojis ...