Every year, it seems like Apple ... New watch face options and wrist brands mean your Series 10 (and Ultra!) feel appropriate ...

but with multiple models of the Apple Watch to choose from, it can be a challenge to figure out which model suits your needs. Whether you're a first-time buyer or upgrading to a new version ...

Just when we thought high style and tech smarts couldn't be more in sync, Apple goes and launches the next generation of the Apple Watch Hermès… Not that we are complaining, mind; quite the contrary.

Their buttersoft leather straps make some of the best Apple watch bands. From the archive: iPad case and Bose headphone case in ‘Rouge Hermes’-coloured Swift calfskin, both special order, by Hermes.