In a market filled with mass-produced fragrances there something undeniably enchanting about the Middle Eastern tradition of crafting aromatic treasures Anyone who has wandered through a Middle Easter ...

In this interview with the CEO of the brand, Marco Parsiegla, we dive deep into the essence of the brand, its commitment to blending tradition with modern tastes, and how the company is navigating the ...

Right from the ancients to the gizmo-totting Gen Z’s, none have resisted the charm of fine fragrances ... from the impersonal ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...