The research concluded: "Not only do emotions matter in B2B buying, but they actually matter even more than logic and reason." Adjust your segmentation strategy Now that you're ready to connect with ...

improved customer engagement, and stronger brand loyalty. Implementing segmentation involves defining, segmenting, and understanding each segment. The process depends on obtaining accurate data.

Artificial intelligence, or AI, is the ability of computers or computer-based robots to perform tasks that are usually done by humans. It is one of the biggest technological innovations to date, and ...