The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

The research concluded: "Not only do emotions matter in B2B buying, but they actually matter even more than logic and reason." Adjust your segmentation strategy Now that you're ready to connect with ...

improved customer engagement, and stronger brand loyalty. Implementing segmentation involves defining, segmenting, and understanding each segment. The process depends on obtaining accurate data.