$27.95. Behavioral economics sees the world as full of humans, not “econs,” in the language Richard Thaler and Cass Sunstein popularized in Nudge, their seminal work in this area. Now Thaler has a new ...

We're not as smart as we think we are.' These are two common phrases that act as the core of the behavioural economics books that serve to make the reader feel stupid and the author sound clever. The ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

How does human decision-making influence economic outcomes? This ground-breaking programme unpacks the complexities of behavioural economics to give you deep insight and understanding of the human ...

Suddenly “do gooders” began to see behavioural economics as mankind’s answer to improving human behaviour. Thaler and Sunshein published a popular 2009 book called Nudge: Improving Decisions About ...

However, behavioural economics has still had quite a hill to climb to get to the point where the likes of Thaler (whose books are well worth reading my colleague Merryn Somerset Webb interviewed ...