According to Clarissa Sparks, marketing expert and graduate of historically Black Clark Atlanta University, “Through her performances, philanthropy, and strategic partnership, Beyoncé showcases ...

George Van Alstine of Altadena Baptist Church ... From families fighting to rebuild to Beyoncé’s extraordinary generosity, the spirit of this Black stronghold remains unbroken.

"It was one of the more successful segregation-era businesses." Beyoncé has often paid tribute to black performers, and Prof Bay feels the singer's Texas roots may have played a role in that.