A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...

This article is part of a series of articles on brand architecture in the digital age. Read more. The concept of brand architecture was developed to bring clarity to an organisation’s activities: to ...

Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...

The paper manufacturer is hoping to put a smile on customers’ faces with its vibrant, digital-ready branding designed by ...

New York-based luxury fashion brand Vivienne Hu Thursday released its latest Fall/Winter 2026 collection HOME by drawing ...

In essence, our new brand architecture reflects the power of many in service of others.” Effective immediately, the “hubs” will operate as business lines under the Focus Partners name ...

today introduced a refreshed corporate brand and a new brand architecture for its advisory hubs under the name Focus Partners. The rebrand will enable Focus to go to market with a refreshed ...

The Dubai-based brand launched at Level Shoes this week - following her debut at Paris Fashion Week this fall. "We're excited to start at Level because, as a brand based in Dubai, it's an honor to ...