Rebuild your brand reputation. Learn practical strategies to overcome negative listings and mend the broader brand ...

By responsibly engaging with BLK IP, brands can demonstrate a genuine commitment to ethics and sustainability.

To drive sustainable growth, brands must shift from isolated transactions to lasting customer relationships. This requires a ...

Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands ...

To support our work, we have affiliate and brand relationships. Here’s how they work and our commitment to editorial integrity. Affiliate Links: When you click on links in our content and make a ...

The Act also signals a shift from transactional towards trust-based relationship between brands and consumers. Here, marketers must align their strategies with the Act’s higher goals ...

Using the voice of the employees as a tool for external branding takes things one step further and strengthens the bilateral relationship between a CPO and a CMO. Employees can be the best brand ...

Russell Brand and his wife are noted for leading a quiet, private life in the English countryside and staying away from the ...

Customer engagement platform Twilio said the future of brand relationships will be set up on an “ecosystem of trust.” According to Twilio’s 2024 Consumer Preferences Report, 56 percent of ...

The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective ...

University freshers are eager consumers without established brand loyalties, so gaining their love at a formative time can lead to lifelong relationships. X Facebook LinkedIn You may not have heard of ...

I spoke with David A. Yovanno, CEO at impact.com, to explore how the brand-creator relationship has evolved and where brands are really seeing the value of creator partnerships. Gary Drenik ...