By prioritizing clarity, originality, online presence and research, your business name will capture the essence of your brand ...

Business branding is important to every business regardless of the size, because it communicates information about your business and product to the market. It will influence the cost of the ...

Whether you are launching a new law firm or seeking to improve your current brand, here are strategies for creating a brand ...

When you show up and share your story, everything shifts. Your day looks different. Your phone buzzes more. Your business ...

But fail to give branding its due consideration and you may find that your business fails to resonate with the people who make up your target audience. Image by Pixabay.com Disclaimer: This post ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

For Nike, it's not just the shoe's features that sell the shoe. Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires ...

A brand is like a reputation. It represents a company and a person.' -- Jeff Bezos. Getting a reputation for doing hard things well takes effort. What other people think about you your company your ...

Since your business name is your firm's first impression and the core of your brand, you should choose a name that highly influences its success. So, which are the most unique car detailing ...

Business cards and logos are essential to this process since they make your branding appear unified and expert. However, how can you create memorable business cards and logos without going over ...

Engage with world-class faculty to craft a powerful, long-lasting brands driving business growth. Access the latest behavioural research techniques. Access evidence-based tools and practices, ...