The online business world continues to change, with new technologies creating fresh opportunities for entrepreneurs to ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter, up 18% from a year ago. Analysts polled by ...

Internet advertising whose goal it is to drive customers ... by many companies to drive customers to their websites, many businesses are trying online ads (such as banners, pay-per-click ads ...

Marketing copywriting drives online retail, shaping how potential customers perceive your brand, products, and services.

challenging and has staying power--internet business is a reality and therefore net advertising and marketing is a necessity. As an internet marketing consultant, you'll naturally need to be a ...

Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords." American Economic Review 97, ...

and many marketers are grumbling that they just don't see the ROI that they used to for paid online advertising. Meanwhile, cash-strapped small-business owners may feel like they should just rely ...

Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...