LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the ... [+] takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad ...

According to eMarketer, targeted ads on CTV platforms achieve a 50% higher engagement rate compared to traditional TV ads ... in more premium live broadcasts—whether news, events, or ...