Bradley Ford was aged 11 when he starred in Cadbury's iconic eyebrow wiggle advert. Now 26, he has revealed how he got the role - and showed that he can still do it, 15 years later. The one-minute ...

It had previously been thought brand campaigns that do not show unhealthy products would be exempt but the Committees of Advertising Practice (CAP) revealed yesterday that may no longer be the case.

Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with packaging that says it all and a heartwarming film that brings love ...

The boy who starred in Cadbury's eyebrow advert has recreated the iconic 'wiggle' - 15 years after it appeared on television. Bradley Ford was 11 years old when he starred in the chocolate giant's ...

Created in collaboration with global agency VCCP, the new campaign continues Cadbury’s mission to inspire acts of kindness while showcasing how gifting chocolate can forge meaningful connections. The ...

Selling a box of Cadbury celebrations isn't the same as selling Cadbury chocolates. Unlike impulse, gifting is a limited window business opportunity with no spillover. It thrives on the demand for ...

Highlights three key takeaways for creative effectiveness from the Shah Rukh Khan-My-Ad campaign, with input from Devika Bulchandani, Global CEO of Ogilvy, and Ajay Gupte, CEO South Asia, Wavemaker.

Valentine’s Day can be a tricky subject for companies aiming to be part of the zeitgeist in 21st century India but FMCG giant Cadbury has found its saviour in uncles. In a viral advertisement vowing ...

New Delhi: With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to “do nothing” on Valentine’s Day. For several years now, Cadbury 5star with the ...