Bradley Ford was aged 11 when he starred in Cadbury's iconic eyebrow wiggle advert. Now 26, he has revealed how he got the role - and showed that he can still do it, 15 years later. The one-minute ...

Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with packaging that says it all and a heartwarming film that brings love ...

It had previously been thought brand campaigns that do not show unhealthy products would be exempt but the Committees of Advertising Practice (CAP) revealed yesterday that may no longer be the case.

New Delhi: Continuing to play cupid, this Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with packaging that says it all and a heartwarming film that ...

Cadbury has introduced Cadbury Dairy Milk Made to Share range, twelve limited edition on-pack designs for its 180g and 95g ...

Selling a box of Cadbury celebrations isn't the same as selling Cadbury chocolates. Unlike impulse, gifting is a limited window business opportunity with no spillover. It thrives on the demand for ...

Created in collaboration with global agency VCCP, the new campaign continues Cadbury’s mission to inspire acts of kindness while showcasing how gifting chocolate can forge meaningful connections. The ...

Valentine’s Day can be a tricky subject for companies aiming to be part of the zeitgeist in 21st century India but FMCG giant Cadbury has found its saviour in uncles. In a viral advertisement vowing ...

Traditional sweets (mithai) are known to hold a huge share of the sweet-market in India. For almost two decades, Cadbury has tried to gain share of this market, by building preference for chocolates.