When Carl Jung and Sigmund Freud met for the first time, the latter was looking to secure support for his controversial theories. The two psychologists reportedly conversed for 13 hours during ...

Carl Jung, one of psychology’s early pioneers ... According to Jung’s theory, we have only partial access to many psychological processes. They occur at an unconscious level.

Psychological Type Theory, rooted in the work of Carl Jung, categorizes individuals based on their preferences in how they perceive the world and make decisions. This theory has been applied in ...

Brand archetypes are based on Carl Jung’s theory of a “collective unconscious”: everyone has a second psychic system that is identical in every human being. Brand archetypes are the Santa Claus of ...