Starbucks unveils its first-ever "Chinese New Year Blend" coffee beans in China, specially crafted to celebrate the festive season. [Photo provided to chinadaily.com.cn] With Chinese New Year ...
Four years ago, Luckin Coffee was kicked off the Nasdaq after the buzzy Chinese coffee chain admitted that it had inflated its sales by over $300 million. The resulting scandal helped to spark a ...
Luckin Coffee needed premiumisation and volume to boost profitability, as its earlier ¥9.90 strategy squeezed profit margins. By Q2 2023, Luckin had opened 10,000 stores, giving it scale and advantage ...
Luckin Coffee is already giving Starbucks a run for its money in China. Now, it’s hoping to take the fight for coffee drinkers to a new international market. The Chinese coffee giant opened two new ...
For years, the U.S. coffee chain enjoyed success as Chinese consumers, optimistic about China’s economic prospects, flocked to Western brands. But changing tastes and tighter budgets are now ...