This case shows how Dove transformed from a small, declining player in a large market into a leading shower gel brand. Dove got under the skin of Chinese women insights, produced a campaign that went ...

identified an opportunity to position itself as the 'ambassador of love' in China through a media-first strategy that would position Dove as the ultimate romantic brand. Chinese Valentine's Day, which ...

The drama started around January 20 when Chinese AI startup DeepSeek announced R1, a new simulated reasoning (SR) model that ...

Unilever is borrowing a page from Amazon’s playbook with its plan to launch an ecommerce store on China’s JD.com to sell its Ponds, Dove and Vaseline ... data on the Chinese consumer’s ...