A chart that compares your product or service to your competitor(s) A competitive matrix is an analysis tool that helps you establish your company's competitive advantage. It provides an easy-to ...

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service A competitive analysis is a critical part ...

Coughlan, Peter J., Kaiho Patrick Lee, and Deborah Freier. "Competitor Analysis: Anticipating Competitive Actions." Harvard Business School Background Note 701-120, February 2001. (Revised February ...

Collecting information about your competition is no use unless you use it properly. Construct a competitive analysis matrix so you have all that info displayed in an accessible data format, enabling ...