It will ground this psychology in the relevant literature, and teach students the field’s foundational theories, allowing them to develop a mental model of human behaviour as it relates to consumption ...

Whether you’re running a business-to-consumer business, or simply looking to understand the psychology behind consumer ...

To relate 1 to psychology and behavioural science. To use 1 and 2 to explain phenomena classically described in marketing and consumer science. To explore and present innovative research methods, ...

Marketeers who tap into the psychological aspects of consumer behavior can connect with their target audience on a deeper level, drive conversions, and build a loyal customer base that will help ...

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

It serves as the first point of contact between a brand and its prospective customers, profoundly influencing consumer behavior and perceptions. Understanding the psychology of product packaging ...

Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.) ...

This series explores the fascinating psychology behind Nigerian consumer behaviour, revealing unexpected insights about how and why ...

Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.