Whether you’re running a business-to-consumer business, or simply looking to understand the psychology behind consumer ...

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

Promotional products have long been a staple of marketing strategies for businesses of all sizes From branded pens to customised tote bags these items leave a lasting impression on consumers and foste ...

Marketeers who tap into the psychological aspects of consumer behavior can connect with their target audience on a deeper level, drive conversions, and build a loyal customer base that will help ...

It serves as the first point of contact between a brand and its prospective customers, profoundly influencing consumer behavior and perceptions. Understanding the psychology of product packaging ...

This series explores the fascinating psychology behind Nigerian consumer behaviour, revealing unexpected insights about how and why ...

To relate 1 to psychology and behavioural science. To use 1 and 2 to explain phenomena classically described in marketing and consumer science. To explore and present innovative research methods, ...

These are examples of previous students' coursework (given with the permission of the authors) for PB417: Consumer Psychology for Sustainability (previously called PS456: Consumer Psychology). This ...