It will ground this psychology in the relevant literature, and teach students the field’s foundational theories, allowing them to develop a mental model of human behaviour as it relates to consumption ...

To relate 1 to psychology and behavioural science. To use 1 and 2 to explain phenomena classically described in marketing and consumer science. To explore and present innovative research methods, ...

Tipping has hit a six-year low. This is bad news for front line service staff, but it may have deeper implications for brands ...

Whether you’re running a business-to-consumer business, or simply looking to understand the psychology behind consumer ...

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

Helping companies constrained by insights that focus on what people do, this AI-powered platform uses psychology to reveal the very reasons why they do it, completely reworking how businesses can ...

It serves as the first point of contact between a brand and its prospective customers, profoundly influencing consumer behavior and perceptions. Understanding the psychology of product packaging ...

Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.) ...

Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.

This series explores the fascinating psychology behind Nigerian consumer behaviour, revealing unexpected insights about how and why ...