As AI is infiltrating every aspect of how we live and work, it increasingly looks or sounds like us. From virtual assistants that can hold conversations with natural intonation to digital avatars ...

The authors’ research shows that emphasizing this simple fact — the essential role of humans in AI tools — can boost perceptions of AI’s usefulness and reduce resistance to adoption.

Consumers want to act green, but they expect businesses to lead the way. According to our global survey, 61 percent of consumers say that corporations should take the lead in tackling the issue of ...

Being “primed” with erotic content can change behavior, too; research has found that sexual priming can lead consumers to make riskier financial choices. Do sexual ads really work? Created ...

Earlier this year, we surveyed more than 1,000 consumers in ... They also want the experience to go beyond people and include the platforms where they prefer to do business.

Being “primed” with erotic content can change behavior, too; research has found that sexual priming can lead consumers to make riskier financial choices. Do sexual ads really work? Created ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...

This is according to the fourth edition of Capgemini Research Institute’s annual ... to for product/service recommendations. 68% of consumers want Gen AI tools to aggregate search results ...