The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

The use of brand nicknames in user-generated content (UGC) can lead to increases in willingness to purchase ... These were among the findings of a study, entitled Mickey D’s Has More Street Cred Than ...

Compared to traditional marketing communication tools, WOM is perceived to be more trustworthy and relevant, is more likely to generate empathy, and can significantly reduce consumer resistance ...

Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.

s sponsorship features an engaging social campaign that builds off of the excitement of the Oscars and focuses on the universal feeling of gratitude, both in big moments, such as winning an award, or ...

They will be able to make more thoughtful decisions by depending on factual information rather than what might be artificial intelligence-generated advertising. Digital marketers and artists ...