This is a continuation of last week’s article on goal setting for businesses. Once you’ve set your goals for the year, the ...

Take the time to do the necessary research and create a comprehensive plan that highlights your business's strengths and potential. Investing the effort upfront will undoubtedly pay off in the ...

A well-written business plan should include details about your business's goals, products or services, and finances. Many, or all, of the products featured on this page are from our advertising ...

Here's how to create an effective marketing plan for your business. A focused marketing plan sets two goals. The first is to ...

As businesses continue to face new challenges, strategic partnerships will remain a cornerstone of growth. By collaborating ...

Kellogg’s award-winning faculty has created an expansive suite of corporate business strategy programs for senior leaders charged with creating competitive advantage and delivering results. Faculty ...

Porter, Michael E., Mark R. Kramer, Kerry Herman, and Sarah McAra. "Nestlé's Creating Shared Value Strategy." Harvard Business School Case 716-422, November 2015. (Revised October 2017.) ...

A plan is a means to an end, your workbook. It will help show you how to create and to measure content that enables your ...

Strategic corporate social responsibility (CSR) efforts that are directly related to a hospitality company’s core business operations and competencies can help companies create both social and ...

In celebration of young professionals making remarkable strides in their fields, Elisheba Ham-Ola, popularly known as Sheba Ham has ...

Lerner, Josh, and Yiwen Jin. "Hony, CIFA, and Zoomlion: Creating Value and Strategic Choices in a Dynamic Market." Harvard Business School Case 811-032, October 2010. (Revised January 2012.) ...