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They determine what relationship stage various ... What does this mean for digital marketing strategies that focus on customer retention? It means generic approaches won’t fly.

The fact is that existing customers have greater lifetime value for your company: A 5% increase in customer retention can increase business profits anywhere between ... for example, how to augment ...

and the long-term relationship allows companies to benefit from a higher customer lifetime value (CLV). Experts opine that email marketing is one of the most effective channels for retention.