Wearable fitness technology is everywhere. Chances are, you’re already wearing a smartwatch, fitness tracker or ring that ...

MyFitnessPal, the food and calorie-tracking app, bought an artificial intelligence startup and will soon debut AI-powered ...

More consumers are moving away from generic fitness regimens, favoring plans customized to their unique needs. In a report by the Global Wellness Institute, 73% of fitness enthusiasts in 2023 ...

We started with just 19 users and a mission: to offer customized fitness solutions that addressed the gaps left by generic apps and plans. These women, often juggling busy schedules, struggled ...