Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

And it apparently cracked up the judges for the Doritos Crash the Super Bowl Contest, too. Their 30-second commercial, “Dentures,” has been named one of the top 25 videos out of thousands ...

Two Los Angeles filmmakers will have their commercial air during Super Bowl LIX after winning Doritos’ “Crash the Super Bowl Contest.” The winning duo, Dylan Bradshaw and Nate Norell ...