Many associate in-store retail media with the now-defunct partnership between Cooler Screens and Walgreens, but the landscape ...

Programmatic advertising is rapidly gaining prominence in India, emerging as a cornerstone of digital ad spending. According ...

Traditional TV viewership continues to decline at the same time that the third party cookies marketers have become reliant on to effectively target their digital campaigns are going by the wayside.

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) ...

Right now, we are all taking stock of the many important issues and challenges we saw crop up for clients last year, trying to predict what they ...

Collective Audience, Inc. (OTC PINK:CAUD), a leading innovator of audience-based performance advertising and media for the open web, has appointed Andrew Q. Kraft to its board of directors.

Shenan Reed, GM’s Global Chief Media Officer, is the new Chair of the IAB Board of Directors, announced today by the trade ...