Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

From Michael Jordan's tequila brand, Cincoro's extra añejo is aged ... Whether as a collector's masterpiece or a statement of ...

Threat of tariffs adds uncertainty to brands like Casamigos and Patrón, which are struggling to retain drinkers.