In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands.

How do different colors affect your emotions and behavior? This article will explore the neuroscience of color and some fascinating research on this topic. At the most basic level, color ...

Price affects plant-based meat choices more than similarity to meat. When plant-based options cost as much as meat, people ...

Bucharest - national leader in sales, with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%) *Basic foods - oil, ...