A decade in the planning, the store is a ballsy attempt at keeping guitars alive in the culture while also hoping to reinvigorate sales, and according to Fender Asia Pacific president Edward ...
There aren’t many products that haven’t been given the Hello Kitty treatment, and although this celebratory new haul from Fender feels novel, it’s not the first time the cartoon cat has graced the ...
Apart from the immutable partnership between fashion and music, the chief connection between the brands is their age; Yves Saint Laurent founded his fashion house in 1962, just as Leo Fender’s ...
Narrator: In the span of over 70 years, Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars. The process starts with wood ...
Tom Cochrane sang Life is a Highway, but Fender’s new acoustic guitars are designed to be taken on the road. The new Highway Series are acoustic guitars with the gigging musician in mind.