Like the bezel, it isn't free ... It's really the hallmark of the Frame TV experience. To save energy costs, you can even have the Frame TV use the ambient light sensor to intelligently display ...

The TCL NXTFRAME is a 4K QLED TV with a 120Hz refresh rate. It supports high-dynamic-range ( HDR) content in Dolby Vision, ...

As always, you can buy an optional, magnetically attachable bezel to make the Frame TV look like it's in a traditional picture frame. You can choose a bezel design (between $100 and $200 each ...

Samsung The Frame QLED 4K TV (LS03D) is available with significant savings, with discounts of $1300 on the 85″ model, $1200 ...

It's not the only TV getting this design facelift. Many other Samsung TVs are getting a similar metal bezel-like frame, air-slim design chassis, or even matte-like anti-glare coating in an effort ...