Insider has tested Function of Beauty's personalized haircare routine before and our opinions were mixed, so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon ...

Founded in 2016 by a trio of chemists and engineers, Function of Beauty set out to individually formulate shampoo and conditioners based on a person’s specific hair type, goals and preferences.

Learn more Function of Beauty creates custom haircare for you based on your hair and concerns. The goal is to create a line of products designed just for you, as a perfect function of your beauty.