Startups often fail in international outreach by neglecting cultural nuances, over-automating communication and ignoring local compliance.

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Which means one thing: It’s time to get moving—now—on using AI to enhance go-to-market (GTM) strategies. Adoption is in the early stages, but that’s no time to be caught napping ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...