Google is sending emails to some advertisers letting them know that they can opt out of a test, where Google will use AI to ...

Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Google is being accused of going "woke" with a new Christmas advertisement, featuring a "nonbinary" beauty influencer. The online ad for Google Shopping showcases rising TikTok star Cyrus Veyssi ...

Ginny Marvin, the Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers ...

Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.

Google’s search spending rose 10% YoY in Q4 2024, with advertisers favoring AI-driven formats like Performance Max.

Vidhya Srinivasan, who has led Google's ad business for years, will now lead Ads & Commerce teams at the Alphabet company.

Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority. Lower prices and strong customer reviews appear to improve rankings.

In order to comply with the EC's ruling, Google changed the shopping box displayed at the top of search results. It now shows its own ad results but also gives space to other shopping comparison ...

Ad click rates on Google rose 3% YoY for the third straight quarter, but the cost -per-click growth rate continued to decline after peaking in early 2024.