Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

The biggest stories of the day delivered to your inbox.

Dutch brewing company Heineken has launched a global campaign designed to tackle the stigmas around social acceptance of choosing non-alcoholic beverages. Titled "0.0 Reasons Needed", the campaign ...

The biggest stories of the day delivered to your inbox.

Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Heineken is deploying ads on Facebook to serve target consumers information about the contest, which runs through June 30. Residents of Chicago, Los Angeles, New York, Houston and Honolulu are ...