This 1964 "ketchup race" ad, the brainchild of Heinz marketer Charles M. Berger, was the first in what became a line of ads stressing Heinz Tomato Ketchup's slow-pouring qualities.

John Thompson Ross Jr., an advertising executive who developed a quirky ketchup commercial for Heinz long before characters on "Mad Men" tried to do the same, died on Jan. 7 in a Fort Myers, Fla.