Sanrio has created a character that is always the same ... alongside Pokemon and Mickey Mouse. In the West, the Hello Kitty ...

Razer has launched its latest collection in collaboration with Sanrio, the Razer | Kuromi Collection, featuring the adorable ...

Cozy gamers with a penchant for punk, rejoice! The Kuromi Death Adder Essential is here, and it might be the gaming mouse you ...

Hello Kitty and her adorable group of friends are back for a brand-new merchandise collection with POP MART. The blind box collection features some of the most popular Sanrio characters getting ...

Unlike Mickey Mouse and Snoopy, Hello Kitty didn’t start as a cartoon ... By the late 1970s, Sanrio revealed the character's name as Kitty White, her height as five apples tall and her ...

The latest surprise announcement for a new series is based on two well-known Sanrio characters, though not Hello Kitty this time. Instead of Hello Kitty, her friends My Melody and Kuromi are here ...

Initially, the design was released on small purses, along with six other cute characters. However, the Hello Kitty design far outsold the others, quickly becoming Sanrio’s fastest selling product.

Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse ... but also Sanrio 's clever marketing strategy. One of the most famous aspects of Hello Kitty's ...

It doesn’t quite translate as a console game — but it’s still a dream game for Sanrio fans ...