Media were given a sneak peek of the Japan pavilion at the 2025 World Expo in Osaka. The interior decor features Hello Kitty in 32 unique costumes.

Hello Kitty, the globally beloved character from Japan, has reached an impressive ... The $80 Billion Secret Behind The World's Cutest Icon Hello Kitty Turns 50: The $80 Billion Secret Behind ...

A major expression of Japan's soft power ... and the development of cute goods. And that was the Hello Kitty world that Sanrio really developed and exploited." The author of Pink Globalization ...

Now I live in London, Hello Kitty gives me a real sense of comfort and connection with my Japanese heritage. I’ve lived quite a nomadic life around the world since I was 18, but my Hello Kitty ...

And that's just in Japan, her literal birthplace but not the one listed in her official biography. Confused? Welcome to the party. If there's one thing about Hello Kitty, it's that she's proven ...

Hello Kitty is widely loved in Japan and around the world. What makes it different from other Japanese characters? We asked them about their thoughts. Listen to SBS Japanese Audio on Tue ...