When the 2011 Honda CR-Z hits the streets this Fall, it will feature the latest iteration of the company's Integrated Motor Assist (IMA) mild hybrid system. The basic concept of IMA hasn't changed ...

As one unnamed Honda executive told the Nikkei, "We hope that other automakers will use our IMA technologies. We want to set industry standards for hybrid technologies in the world's biggest car ...

Honda calls this system IMA for Integrated Motor Assist and it produces a combined 98hp at 5800 rpm and 123 ft-lbs of torque at 1000 rpm. Honda will apparently continue to sell the Civic Hybrid ...