Marketing in international markets is greatly affected by culture ... services are the key socio-cultural factors that have a significant impact on multinational companies' operations. Various ...

In research, it has been shown that improving a company's culture can lead to better employee engagement ... Buying behaviors may differ based on culture, which may affect how shoppers search for ...

Cancel culture has spread beyond politics, with consumers increasingly willing to withdraw their support for powerful celebrities and brands. The paper examines power dynamics between customers and ...