Chao, Raul O., Kenneth C. Lichtendahl, and Yael Grushka-Cockayne. "Incentives in a Stage-Gate Process." Production and Operations Management 23, no. 8 (August 2014): 1286–1298.

As Potbelly continues to ramp up its stage-gate process, it is also relying more heavily on consumer and operational data. As an example, the chain now measures if a product launch creates too much ...