Among the notable campaigns for Jan. 31: four more Super Bowl spots along with new campaigns for KFC Canada, Tiffany and Uber Eats.

The U.K. is very much in the spotlight in this week’s Top 5, including an excellent tourism campaign that extolls the virtues of the nation in an entertaining way.

There'll also be the usual cameos, but companies need more than a famous face to be successful, local ad exec Steve Merino ...

“We know there will be plenty of feedback about how we should approach ads, and we are making sure they feel like Threads posts you’d find relevant and interesting,” Mosseri said.

Threads has begun a limited early test of advertising, with a small number of brands in the US and Japan as advertisers, and Meta's goal is to make the ads 'just as interesting as organic content.' ...