K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

The absolute best K-beauty products So, what actually sets K-beauty and skin care apart? “In Korea, there’s much more emphasis on the idea of prevention and taking time to take care of your ...

$23.20 at Amazon $23.20 at Amazon Pros: Cons: A cult classic in the makeup remover category for Korean beauty products, Banila’s sherbet-like Zero Cleansing Balm undergoes a magical kind of ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Cosmetics maker Interwork Korea is strengthening market competitiveness with its synthetic eyelash products. The company ...

Unlock radiant skin secrets! Know the differences between Korean and Japanese skincare routines. Find out which one reigns supreme for achieving glowing, healthy-looking skin.