and white paper marketing. Below, selected findings from the 2013 Local Promotions Forecast by Borrell Associates. Similar to local markets, promotions spending is outpacing ad spend. Total ...

The company, which moved from Fountain Square to the Lockerbie Square Historic District last year, said it would be wrapping ...

Advertise in the greater Richmond market that is home to eleven Fortune 1000 companies. The Richmond Times-Dispatch has a full range of print and digital products.

A local business owner marvels at the rise of a global brand like Coca-Cola and thinks, “They’ve made it. They don’t need marketing anymore or even bother with social media.” But here’s the twist, ...

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the... Seamlessly blend community engagement with ...

UCLA Advertising and Marketing helps local and national advertisers reach the UCLA market. UCLA can be a tough place to navigate when finding the right avenues to reach the UCLA community.

That is where hyperlocal marketing steps in. It helps the brands connect on a different level by zeroing in on other locations, local preferences and languages and cultures. Hyperlocal marketing ...

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...

Longtime local advertising executive Kaz Endo said ... use is someone who has a lot of experience in running an advertising/marketing company because that’s really what GVB is,” he said.