This article explores key considerations for optimizing location targeting in Google Ads campaigns. It covers factors like: Aligning targeting with product/service availability in different regions.

Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile. The Location Powered Mobile ...

Walmart, Denny?s and Goodwill all achieved big jumps in customer store visits by leveraging audience targeting, a strategy underpinned by mobile location data, with Denny?s and Goodwill achieving 35 ...