At the industry level, marketization, globalization and media convergence have significantly reconfigured the landscape of content production and distribution in China. For users, the proliferation of ...

Digital media sprawled across countless new frontiers, but the land grab is over. The borders between channels are blurring as they steal each other’s features, adopt universal standards and ...

Media convergence lets audiences use one platform to consume various types of media texts. Smartphone apps can drive media convergence For example, on a smartphone, tablet, or laptop you can ...

But in the PR convergence-feedback loop, traditional media placements can and should be optimised mid-campaign.For example: A CEO interview in The National doesn’t stop at print distribution.