Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

Super Bowl commercials have become more elaborate and star-laden each year, and beer brands are all-in on celebrity cameos ...

Zero-proof beer sales are rising just as another major brand touts its newest alcohol-free brew during Sunday’s big game.

This is not only a Super Bowl campaign, this is a brand platform that will set the stage for us for the next few months and ...

Are you a print subscriber? Activate your account. 41 min 4 sec ago By Erika Wheless - 1 hour 11 min ago By Josy Amann - 1 hour 11 min ago By Gillian Follett - 1 hour 41 min ago By Jack Neff - 1 ...

The four-time Oscar nominee is in what's at least his third Super Bowl commercial with the new spot launched for Michelob Ultra. Titled "The Ultra Hustle," the spot features Dafoe and Catherine O ...

LOS ANGELES — Excuse Willem Dafoe, the Academy Award-nominated actor, if he hadn't heard of pickleball prior to his latest project. "I guess I live under a rock," the actor, 69, deadpanned to ...

Michelob Ultra is staying the course and including a few big-name celebrities in its Super Bowl 59 commercial, from actors to athletes. Here's what you need to know about Michelob's pickleball ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 8 min 53 sec ago By Brian Bonilla - 11 min 23 sec ago By Sabrina Sanchez - 57 min 3 sec ago By Sabrina Sanchez - 1 hour 41 min ...